Don Ramon’s is Mexican Restaurant & Bar in San Francisco. What started out as a project for a Restaurant Branding Workshop I took at Letterform Archives, will be replacing their existing brand.
The concept is derived from the personality and character of Don Ramon. He was a consummate and passionate chef who proudly wore his Chef’s Hat. After interviews and research, I came up with this slogan that sums up what Don Ramon was all about, “Eat, laugh & love”. It will be implemented throughout the branding.
CLIENT: Ramirez Family
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